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I hate websites...

6/27/2014

3 Comments

 
Picture
Because there are TWO types of graphics experts!

And I don't know which one I need...

A Graphic Designer or a Programmer?

One knows how to fill a canvas with a palette of colors.

The other how to speak the foreign language of Code.

Thing 1

The first person I need is a WEB DESIGNER.

Someone adept at using and manipulating graphic design software to create custom looks for the web. Able to make eye-catching and pleasing additions to a website that convinces prospects to look, stay, and come back.

Using intuition and imagination, with a graphic design and arts background. Who designs everything from color, style, and format but then gives it to a developer who marries it to the code.

Or avoid hiring a developer by having someone who can work off of a platform like Wordpress, Typepad, etc. Who knows how to add specialized coding to a web platform to help your site look unique and interesting. Making posting, editing, and moving things around a cinch as the platform does most the work for you.

But overall, when looking for your own designer, look for somone who has a strong understanding of color, typography, spacial relationships, and user experience that boosts traffic, click-throughs, and responses. With measurable results of how their effective their design is to the bottom line.

_____________________________________________________________________
Thing 2

BUT if you are looking for something a little more advanced or interactive for your customers, there is another option!

A Web Developer.

A web developer builds your website from scratch giving you the freedom to customize and get your site to do exactly what you want. Most having backgrounds in computer science or programming.

They are well versed in complex computer languages specific to the web. Think: Javascript, advanced HTML knowledge, JQUERY, and much more. And can incorporate flash animation, advanced video integration, and other nifty features.

Although most don’t focus on making your site visually appealing, you get a website with technically sound and clean code.

Mutant Thing: Best of both worlds.

More often than not, you don’t need the headache of hiring both a web designer and a web developer. Forgoing the many issues of trying to get a creative to work effectively with a techie.

Such as:
  • Jargon.
  • People who can’t express what they want to communicate.
  • Closed to ideas. Designers and developers need to work together and take suggestions from each other.
Instead, you can hire one who does both. A graphics expert who possesses the skills of a Web Designer and Web Developer.

Thus, if you want a website with collaboration that can take your website to new heights, then a designer and developer team maybe in order. As long as they get along and work harmoniously.

Otherwise, find a dual wielding designer /developer. But beware he may lack in one or the other, or be unable to transform your website without someone to toss ideas off of.



3 Comments

Have you taken a photo recently?

5/29/2014

3 Comments

 
Picture
A Dilemma

It used to be so simple to sell our products …

Make them available in stores and salesmen’s sample cases …

Now people just want to be impressed … to be sold on the product before they buy it.

What can I do to sell these products?

How can I turn all of those flat pages of copy into beautiful, marketing media?

As I turn to face the window, I wonder … what will attract my buyers to buy our product? How can I entice them to look beyond the surface … to see the benefits that it can bring to their existence … to show them why our products are better than the others?



An Idea

Images … photos … they will show the details of our widgets. That will give customers something more than black words on stark, white pages.

I can find a photographer to take pictures of our widgets.

As I talked with the photographer, I learned there is more to picture taking than I thought … I never knew so much detail went into it. Let’s see … how did he explain those elements?



A Photographer

Sir, he said, photographs used for marketing are as important as family portraits. Many things must be right to showcase your products well. To display their benefits we use the “eye of the camera as the eyes of the buyers.”

First we look at the lighting. If the light is not right the product may hide in the shadows or be masked by glare, concealing their benefits. When lighting is perfect all the hidden aspects will be visible.

Another consideration is timing. Photos taken at the perfect moment where everything is right. The lighting, the motions, and setting all roll into one beautiful shot   … natural and artificial will match.

Next we will judge composition. Your photos must be balanced, focused and well framed. Linear elements should be framed to draw the eyes through the image into the focal point.

Color is also important. It gives your photos a sense of mood, place, and season. It can also move the eyes around the photo’s composition, creating a sense of depth and space.

The final aspect is editing. Editing can perfect what has escaped in previous elements. It can bring your subject closer and give balance where it is lacking. You can straighten your shot, adjust contrast and correct color. You can also resize and sharpen your images. When complete your photographs will be the best images of your products they can be.

Sir, when I am finished taking photographs of your products, using the elements discussed, they will give your marketing the boost it deserves. They will drive customers to your front door.

An Epiphany...

You know …

I think that photographer is right!

Professional photographs will make all of these stark, white pages pop. They will create a new surge of customer interest in our products.


3 Comments

My apologies.

5/23/2014

3 Comments

 
Oh my…

Can’t believe I missed my deadline for this week’s blog post.
 
Wound up in quite the masquerade this week.

As a special act for forgiveness, I will be giving away a free Marketing Infoproduct in making your business… A MARKETING BUSINESS. 

Hopefully you can forgive me.

Love,

LT


Otherwise...

Please enjoy THIS WEEK's Post!

    For your Free copy of Making your Business... A MARKETING BUSINESS..

    Fill below.

Submit
Picture
What are the 4 things You NEED to start your next Marketing Campaign…?

When starting a business or any new marketing campaign.

You have to first start by creating a Unique Marketing Message.

And of that Unique Marketing Message. You have 4 things you need to do to effectively lay that foundation for success.



 One, you need to create a new position or angle to present your message. It should be new and exciting, and intrigue anyone who is a prospective buyer.

 Of the many angles you can take to position your company, you can with…

… a unique habit your company has to include a free benefit before service, gamifying your buying and referral process, or by having constant contests.   

… over the top customer service with unforgettable customer experience

… identifying problems competition don’t address and PROMOTING you have the solution.

… the way you do business i.e. quick service, multiple offices, dedicated account executive, etc.

 

Two, you need to create a Marketing Purpose Statement that you revolve your entire campaign around.

Do this by isolating exactly what your company stands for, for that campaign.

This can be trust…

·         Service Providers you trust your house keys to.

Successful results…

·         100% Satisfaction Guaranteed or Double your money back!

Removes fear

·         The Spa Dentist where you can get both your hair and teeth fixed.



Three, for new businesses or a marketing campaign that needs a new logo or brand then you must turn your Marketing Purpose Statement into one.

Service Providers you can trust…

·         Logo of hands shaking and show company stepping in when a client is in                   trouble and needs you most.

100% Satisfaction Guaranteed or Double your money back!

·         Have a Crest of 100% Satisfaction with credo of Double Back Guaranteed.                   Market happy customers using your service or product

The Spa Dentist where you can get both your hair and teeth fixed.

·         Logo of Customer with Great looking hair and even better looking teeth. Show             relaxed customers with no anxiety at the dentists.


Four, craft everything around that one simple message.

Build your company or marketing campaign around your Marketing Purpose Statement.

This can include…

·         Attaching visual metaphor (Working with us is easy as spreading butter on                 bread.)


·         Having a Mascot or image (Gerald the Gravedigger promoting the town                       Mortuary.)


·         Appeal to your market (Use market specific wording)



  •          Use that appeal to differentiate your company (Core Message Tools) 


·         And support your Core Message to include:

  •         Everything that deals with the business from stationary, uniforms, smells,           and delivery system, etc. 


With these 4 fundamentals, you can build you’re next BIG THING for marketing.


3 Comments
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    Author

    Lucas Thomas, professional writer, entrepreneur, and business owner. 

    Blogs to keep others up-to-date on new ways to develop your writing, business, or time. 



    Updated Every Thursday.
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Behind LT Copywriting

Picture

Lucas Thomas.
 
Professional Writer. 
        +
Professional Editor.
         =  Professional  Copy.

        
    
                 I have been a professional writer for the last five years. Never thinking to become one until after receiving my very first writing project from my friend.
                 I didn't even want to do it because I didn't have the time. But as the story goes, he made me an offer I couldn't refuse. And on that day I fell into a job I knew would become my career.

For more... See my ABOUT ME!